[Email #3 of 4] It’s kinda embarrassing, NBC News.
A few years ago, when my analytics obsession kicked in, I used to spend a crazy amount of time each week collecting data. I'm embarrassed by the previous me who did that. I mean, I had this massive spreadsheet where I kept *all the data*. Everything from social media followers to average reach to email subscribers. Every metric I could find went into that thing. And it took ages for me to complete it. I did it like clockwork every week. That's a lot of wasted seconds, minutes, hours. The thing is, it told me nothing! It was just a bunch of numbers. It didn't show me if my marketing was working or where my sales came from. Eventually, I got smart and developed a measurement system that only showed me the things that impacted my sales, my profit, my ROI. And I got smart because I started asking questions. I started asking the analytics machines questions that would help me build a strategy and sell more stuff. Imagine this: You own a shop selling baby ...
